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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Search Engine Optimization
 Komárek, Miroslav ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.
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Content and structure of web document
 Vaněk, Vladimír ; Pinkas, Otakar (advisor) ; Kliegr, Tomáš (referee)
The Bachelor work focuses on aspects, affecting the results of searching in fulltext locators. All important factors which affect the success of web pages are described here. The work deals with the importance of on page and off page factors, the emphasis is put on the usage of correct HTML tags. All these facts are supported by statistics, technical studies, graphs and work experience.
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